In 2005, Jawed Karim, one of YouTube’s early founders uploaded the first YouTube video. That day marked the first page of a video sharing revolution that will change the world once and for all.
At least one third of the entire Internet users have YouTube accounts. Every day millions of hours of videos are being streamed online in YouTube and at least 50% of them are viewed from mobile devices.
In 2014 YouTube rolled out the Content ID feature with which users can tag their videos uploaded in the site with their copyrights/watermarks. Since then, YouTube has paid out more than $1 billion to rightsholders to owners or creators of the video content.
With more than 50% yoy growth, YouTube has proven itself to be a business model worth experimenting.
So what is Youtube? How has it changed the world?
YouTube is a video sharing website. Users can upload videos they have created or share those created by others to their channels for public viewing and sharing. YouTube also allows users to rate and comment on videos posted on the website. It works on H.264/MPEG-4 AVC, WebM and Adobe Flash Video technology.
The kind of videos hosted in YouTube includes user generated video, corporate videos, sponsored videos, advertisements, animated slideshows, etc. Music videos, video commercials, documentaries, even licensed movies, video blogs, tutorials – the kind of video content available online goes on forever. And the success of the video sharing website is that new categories get added each single day. Many even consider YouTube as their virtual school where learning has no limits. Channels like Khan’s Academy prove how YouTube can be used as a reliable teaching and learning platform.
Types of Audience
Seekers are those users who are looking for something of personal interest in your website. Their attention can be caught by providing enriched content that is high in quality and also engaging in character. This is where categorizing your video content in the website will come in handy.
Amplifiers are those who publish their own content as well as share those created by others to their own audience. Amplifiers are people who usually have a large fan following or popularity amidst the masses. An amplifier’s presence will not only increase your website’s online visibility but will also give great push for traffic.
Joiners are those users who participate in the happenings of the website. Joiners not only seek for content but also make use of them. They buy products that are promoted in the website, respond to promotional communication sent, etc. In other words, they make the website a worthy platform that can be used to do business in a large scale.
Benefits of using YouTube for Business
Imagine an exclusive TV channel accessible through Internet with which you can reach out to your customers. That is exactly what YouTube is. YouTube has far outgrown its status as a just video sharing website. The website has created quite a social impact on a global scale. It has helped multitude of businesses to grow audience and build customer base effectively and at fractional costs.
The benefits of YouTube for businesses can be listed as below:
● It helps popularize a business/product easily and quickly
● Helps reach out to a global audience with similar or related interests
● Creates a platform to obtain instant feedback that is genuine and measurable
● Enhances brand visibility, customer engagement and market share
Choose the best domain with hosting
You+Tube. The name drives the point straight to customer hearts. The name is not only short, but catchy, unique (hence easy to remember) and definitely a distinct charm. The truth is that YouTube has given aspiring video sharing website creators hints to create the best domain name for their websites.
YouTube’s Red campaign
YouTube’s white+red+black is universally known and accepted. The brand earned higher visibility owing to its unique and attractive logo and online presence. Hence, it is necessary for a new video sharing website also to follow the footsteps of YouTube in creating a unique domain name with a visual appeal to it.
Choose the best readymade script
A readymade script is like any off-the shelf product that you get to buy in a convenience store. Here the difference is that you buy the script, which is essential a pre-written software program from a virtual marketplace. The readymade script has automated features which will launch a video sharing website or any other function it is built instantly.
Benefits of a readymade script
– It saves time and effort in developing a fully functional website
– Its cost effective and gives the same results at fractional costs
– It can be customized to a large extent using custom attributes
– No prior technical knowledge required for the admin
Good news! Good news!
It doesn’t cost a penny to create your own video sharing website
Apptha.com is offering 2 great free scripts that will help you set up your own video sharing websites with great ease. The free scripts available on Joomla and WordPress platforms. HD Video Share (Joomla) and Video gallery (WordPress) enables users to set up their own free versions of YouTube with all features that the website provides.
Download | Demo
Popular features of Video Share and Video Gallery
– Live streaming using RTMP, Amazon S3, Live Telecast
– HD video playback using HTML5 support
– Import videos from YouTube, Vimeo and other popular video sharing websites
– Handful of free premium themes with great visual appeal
– RTL support enabled for adding titles, descriptions, comments, etc.
– Create own brand using personalized logos and trademarks
Being an online business, or to be one that is made into a business, the best way to market your website is through digital marketing. Of course, outdoor advertising does help, but to drive traffic and to increase user base, it is ideal to stick to digital marketing. Here are some ideal options to bring your video sharing website to popularity from being a newly launched venture.
SEO (Search Engine Optimization) – Bring your website to the world’s stage by raking higher search engine rankings. Use advanced search engine optimization techniques like using the right keywords, using the right content length, observing Google webmaster guidelines, etc.
Viral marketing – As far as video websites are concerned, what makes them popular is viral videos. Viral videos are anything that are out of the ordinary. They have something unique and interesting to show to the world. In short, they captivate users. And captivating videos is all that a video sharing website needs to become a hit.
Creating a Social media connect – The whole world is present at social networking websites. With millions of hours of video content being shared everyday, it is necessary for a new video sharing website to create a connect with it’s social followers.
Making the most revenue out of your video sharing website
Building an online presence in YouTube is just half the work done. YouTube offers a plethora of options to customize a channel to your likes and preferences. Taking full advantage of this allows a business to stand apart from its competitors and thus gain a competitive advantage.
Revenue streams available for an online video sharing website
Advertisements – YouTube earns more than half of its revenues from commercials and advertisements of its channel partners. For any online video sharing website, an advertisement from brands is the primary form of revenue.
Google ads – Google shares 68% of the revenue earned by it with the content creators, publishers. For AdSense the revenue shared in 51% of the revenue recognized by Google. This gives tremendous potential for your video sharing website to earn revenue by displaying Google ads that are integrated with AdSense.
Commission revenue sharing from third parties – Earn a consistent rate of commission from third parties each time they earn money for their videos posted in your website. The commission can come commercial videos, online movies, educational tutorials, etc.