How to do SEO for E-commerce Website – 5 Advanced Tips Ecommerce / SEO


Short Introduction about eCommerce:

The terms E-commerce stands for Electronic commerce, refers to the employ of an electronic medium in order to carry out commercial transactions.  Almost, it refers to the sale of the brand or product through the internet however, the terms e-commerce also covers the purchasing mechanism through the internet. The customer those who purchase on the Internet are also called as Cyberconsumer. E-commerce is not only restricted to online sale but also includes,

  • Consulting of users
  • Online payment
  • Delivery tracking
  • After sales service
  • Access schedule to point of sales
  • Real time management of goods stock
  • Terms of an electronic catalog
  • Research of estimates online
  1. How Keywords Plays a Vital Role in eCommerce SEO:

One of the basic tactics of SEO is keyword do research. Keyword research is the easy art of great understanding the terminology of your potential customers are using in order to identify the products you are selling, then matching your websites and marketing terms.


Thus, without help of the proper keywords you never get accomplish something with your websites.

a.Do a keyword Research

Each and every time somebody does a search on the search engine; the search engine should decide which handful of results to show forms the more than thousands of probable pages.  Thus, it is up to the research engine algorithms in order to determine the perfect and almost related matches for every search. This is why, it is essential to select your keywords carefully. Therefore, the search engines can match and show your website in the search result to the almost relevant keywords searches.

b.Go for Long Tail Keywords

Simply, go for long tail keywords are phrases which describe that you are selling in more than three words. Long tail keywords permit you to compete where you can be effective.

c.Constrain Keyword Cannibalization

Keyword cannibalization is not an problem in the SEO forums much, nor is it something that several SEOs features highly in website reviews, however it can be harmful to the probable rankings for numbers different reasons.

d.Analyze the links for their keywords, from what site they are getting high backlinks

You have to analyze the leading website which is obtaining high backlinks. Hence, it helps your e-commerce website to get high number of users.

e.Have a glimpse at their site architecture

For ecommerce sites, there are 2 different parts to Market research such as DA and PA gives you a glimpse of the related strength of a website. The best architecture can have a positive impact on your websites usability.

f.Outline the ideas what you can do to Underscore them

You will be sorry, if you just use the rules of thumb profit multiple to line however, your business perhaps the great investment buyers can make outline the tangible and intangible assets that will effect valuation every other and underscore the significant of using these ration simply great ecommerce ideas.

2. Scrutinize your website

Web analyses tools can be use to scrutinize various aspects of your websites, to gather information for market research and aid to focus you on particular areas of the site.


This app is used by larger company and people alike and it fair to offer the smaller businesses the chance to purchase at reasonable price.

a. Use Tools to identify your site errors and correct them

It is essential for you to utilize the leading and premium quality tools for your site in order to recognize website errors and to correct them.

b. Optimize your website speed

With help of Pagespeed insights you can easily identify methods in order to make your site faster as well as high mobile friendly.

3. Focus on On page Optimization

After finishing the research as well as website rectification now you have to perform on page optimization. Here, you need to spotlight on the following aspects


a.Keyword Check

You have to add your keywords in Headers, image alt tags, title, product descriptions, Title, meta tags and URL.

b.Proper Site Structure

It is essential for you to have an appropriate website structure so you have to be aware of those things on doing E-commerce website. If you had a proper website structure, then it automatically increases your viewers.

c.Matching description about the product

The best E-Commerce descriptions definitely create an impression at every viewer. They communicate value, make people more excited, and make them to key in touch with your website. So you have to concentrate on description for you product that must be perfectly match your product.

d.Linking your site precisely

Placing links to your website pages is a huge way of improving your website and used properly, internal links can be a helpful weapon in your SEO arsenal. You have to include internal links as well as outbound links in your content.


E-Commerce websites are increasing at an incredibly fast rate by using the below given aspects.

  • Navigation: Keep it simple. Don’t puzzle your customer
  • Homepage: Get it correct the primary time
  • Product Page Font Visibility: Grab visitor’s awareness
  • Insert to Cart Button: last action presently a click away
  • Font Visibility: A Costly fault
  • Primary Navigation: rapid access assured
  • Trust: Key lies in charming customer’s belief
  • Special offers: Don’t put aside best offers for final

f.Acquire Mobile versions of website

Do you know that adults spend 51 percentage of their time in online by using a mobile device? In Google there is several numbers of mobile friendly updates where they enhance the ranking of mobile-responsive websites.

g.Including customer reviews

You have to include customer reviews on your websites. Getting customer reviews is one the approach getting unique content and it is free legitimate. It helps the visitors to make a decision.

h.Have Social Signals

In order to increase customer view, then you have to connect your website with social networking media such as Facebook, Twitter, Instagram and etc.

i.Install Rich Snippets

You have to add rich snippets on your e-commerce websites and it is necessary, due to they make your search results to stand out unique. If you use rich snippets in websites have reported a much superior click-through rate.

j.Make your site user friendly and convenient

You site must be designs in the form of user friendly and high convenient to use. If your sites are high user friendly, then users can wish to access your website.

k.Add Images

Adding proper images on your site will also increase your ranking on search engine. So keep in your mind to add the suitable images.

l.Don’t forget to include videos

This is most important then that you never forget on performing SEO for E-commerce sites. It plays vital role in your sites and don’t forget it.

3. Off Page Optimization

Off-Page Optimization target at obtaining back links through a variety of link building methods for particular keyword


a.Link Building Techniques

Building backlinks can make sure a better output, if the quality of the inbound link is great. There are different sources from where you can render the quality as well as related inbound link.

b.Add your site to local listings

Finding time to update your online commerce listings can sometimes be a challenging task. If you add your sites to local listings, it will be very useful for your business.

c.Include Blog Contents

You have to include a blog contents on you site, so that it will be very useful for the users to know about you and your product.

d.Organic traffic generation (forums, blog comments, question sites)

It is essential thing on your websites in ecommerce, so that it surely increases your website traffic.

e.Web 2.0

This tool supports collaboration across space and time. They are very easy to accessible and to use. The cost is less and do not require more IT support.

5. Use the Power of Social Media


Social media helps you to increase your website traffic easily and it attracts more and more number of viewers.  You can also share your latest updates on social media so that you viewers connect with social media to know your updates.

Thus, by using these methods and techniques you can easily build a successful Ecommerce websites. If you need more advice on implementing SEO or want to choose best seo firms then contact Init SEO to enhance your ecommerce store’s online presence.

Hence, follow the above given instructions properly and implement on constructing e-commerce websites.

Leave a Reply

Your email address will not be published. Required fields are marked *